A Short History of Perfume


        1. Introduction * 2. Methodology * 3. Design & Ads * 4. Results-1968 * 5. Results-1974 * 6. Results-1985 * 7. Results-1994 * 8. Conclusion * 9. Bibliography *

        Perfume was first produced in large quantities in Egypt's eighteenth dynasty (Foster, 1966:11). The industry was completely in the hands of priests, who kept workshops behind their temples (Donato and Seefried, 1980:9). Perfumes were an essential part of life in antiquity as reflected though archaeological evidence (Bier et al., 1994:4). Perfumes were acknowledged to have some sort of power in purification from death or disease and to cleanse the impure (Donato and Seefried, 1980:9). Perfumes were so essential to the lives of the ancients that they were buried with the dead for use in the afterlife. Etruscan tombs were filled with "perfume bottles, hollow ear ring sand bracelets with small containers attached" (Donato and Seefried, 1980:10). The Egyptian mummies were embalmed through a lengthy process using aromatic herbs and oils. The first recorded glass production and consequently the first technique similarly originated in Egypt (Foster, 1966:11). Scents obviously required a container and in Corinth, Greece and Rome, figural bottles were popular to hold scents. Common icons included mythical creatures (gorgons, sirens, sphinx and komasts) as well as animals (hares, birds) (Biers et al, 1994:1). Containers reflect the value of the contents. Throughout history, the selection of appropriate scent bottles has been documented recently in annecdotal information relating to the manufacture of precious goods (goldsmiths, porcelain, glass etc.)

        The church played an important part in keeping the glass industry alive. Priest guarded old glass making knowledge and acted as the patrons of new and extensive applications of glass mosaics and stained glass windows(Douglas and Frank, 1972:6). Priests were also integral in the history of perfumes. In ancient days, the priests alone held the knowledge to make perfumes. These two substances have an ancient relationship due to the liquid nature of perfumes and the threat of evaporation.

        Prefume was extemely difficult to produce requiring a large quantity of different ingredients to produce a very small 'essence'. The difficulty of production resulted in scarcity and hence made the substance even more valuable and expensive. In Greek society, perfume or odor was one of the main symbols of beauty (Donato and Seefried, 1980:11). . Both Greek and Roman Society, perfumess were highly valued as exemplified through the public baths. In Rome a part of the public treasury was used to stock the public baths with perfumes so that all citizens of Rome had a supply. The wealthier citizens could either purchase more expensive scents at the public bath or could bring their own supply. Cleanliness was highly valued and scent was a manifestation of cleanliness.

        In European sites, particulary those of London and Paris, cleanliness was not valued to the same degree. Bathing was rare, even among the nobility. The streets were dirtly and thought to carry germs. Members of the upper class carried perfume soaked hankerchiefs or gloves to combat the foul odours of the outside world. As in Egypt and Ancient Greece, perfumes were thought to purify the air. The Black Plague was believed to spread throughout Europe, due to 'bad air'. The populace combatted this with air, with perfumed masks or masks that contained fragrant flowers. .

        Through trade, perfume and glass making techniques spread to the rest of the world. Glass was similarly valued. It was buried with the dead and highly prized by Kings and courtisians. In the twelfth century AD, the first guild of perfumeurs formed by statute in France, under the direction of a Philipe Auguste (Foster, 1966:11). At this time the scent and container were sold separately resulting in unions between perfumeurs and glass makers

        Modern perfumes seldom contain the 'essential oils' of either animal or flower. Advances in chemistry provided synthetic substitutions. From 1870 onwards chemists were searching for synthetic chemicals to replace those naturally occurring (North, 1986:119). Synthetic scents would decrease the cost and perhaps value of perfumes. French perfumers were wary of the new synthetic scents primarily due the threat to the essential oil business (Genders, 1972:186). For much of the twentieth century, the French perfumers have been regarded as producing excellent perfumes. This image was threatened with the advent of synthetic perfumes. In addition, the French feared that synthetic processes would corrupt the art of perfume making and the long held prestige of the perfumer Gender, 1972:186). Synthetic perfumes have contributed to the rise of commercially available perfumes for the mass market. They have allowed all economic areas of society to possess scents (of various economic value) The advent of the synthetic coupled with the automation of glass manufacturing has made perfume accessible to a wide range of the population.

        In Europe, the predominant commercial perfumers of the last century include: Luben, L.T. Puer, Houbigant, Guerlain, Coty and Caron (North, 1986:119). Many perfume bottles were copied until perfumers began to patent the containers. Lalique discovered a method to mass produce scent bottles so that they still carried an aura of luxury and exclusiveness so that the a house maid could own the same container as her mistress (Percy, 1977:93).

        Literature pertaining to perfume history or scent history is limited to the ancient realm. Very few sources reflect present day use or values. The list decreases further for commercially availble products. It appears that the more common an object, the less likely it will be studied by modern scholars.


          .A Short History of Perfume
          .A Short History of Glass Technology
          .Advertising
          Package Design and Consumerism
          Historiography
          Bibliography